We Closed a Deal. And We Learned a Lesson!

NEWSLETTER ON LINKEDIN  DATED AUGUST 2, 2023
Digital Marketing Case Studies 
Digital marketing case studies for people that want to learn something new including SEO, Content Marketing, and PPC
Muhammad Sharjeel Ashraf
Senior Digital Marketing Manager | Lead Generation | SEO & PPC | Go To Marketing | B2B & SaaS 
“You can get conversions from the most unlikeliest of places.”

I have been working with Finance companies, consulting them for digital marketing and demand generation for a long time now. Majority of the sales and marketing experts I have come across have a strict philosophy that only a specific set of industries can actually bring qualified leads when it comes to Finance.
While that may be true for most cases, but not always.

A while back, I was having a meeting with some of the sales and revenue experts and they suggested:
We should stop considering leads that fall in the jewelry, fashion, or construction industry. They are simply bad leads. 

Everyone agreed. It made sense for them. I, however, had a different opinion…