|“You can get conversions from the most unlikeliest of places.”
I have been working with Finance companies, consulting them for digital marketing and demand generation for a long time now. Majority of the sales and marketing experts I have come across have a strict philosophy that only a specific set of industries can actually bring qualified leads when it comes to Finance.
While that may be true for most cases, but not always.
A while back, I was having a meeting with some of the sales and revenue experts and they suggested:
We should stop considering leads that fall in the jewelry, fashion, or construction industry. They are simply bad leads.
Everyone agreed. It made sense for them. I, however, had a different opinion…