CUSTOM JEWELRY DESIGN

JEM Jewellers

JEM Jewellers is an established custom jewelry design company located in the Indianapolis, IN area. The company engaged Veritas Agency with the focus of improving its branding strategy, sales and marketing materials and an email marketing campaign in order to reach a wider audience and enhance its overall visibility with the help of social media marketing. This specialized jewelry design company wanted a branding image that reflected the unique services they provide where they create one-of-a-kind pieces of jewelry to fit the individual tastes and preferences of each customer.

About the Company

A custom jewelry design company that provides a specialized service where they create one-of-a-kind pieces of jewelry to fit the unique tastes and preferences of each individual customer. Unlike mass-produced jewelry, the JEM Jewellers’ designers work closely with their clients to bring their vision to life, using high-quality materials and expert craftsmanship to create unique pieces that are truly one-of-a-kind. Whether it’s a classic or contemporary design, the company’s designers will work with their clients to ensure their jewelry reflects their personal style and individuality.

The Challenge


JEM Jewellers was seeking branding, graphic design, and marketing services that reflected the company’s mission which is focused on creating unique and personalized pieces of jewelry that tell a story and capture the essence of their clients. This company understood the importance of having a strong and consistent visual representation to stand out from its competitors and connect with its target audience.

A custom jewelry design company is a unique and specialized business that requires marketing to reach its target market and needed marketing knowledge and resources to promote their brand effectively. The business was looking to attract new customers, generate sales, and grow its revenue. The company contacted Veritas Agency to obtain marketing help that included developing a comprehensive marketing plan, identifying the target market, creating a brand identity, creating sales and marketing materials and utilizing online and social media marketing channels to reach potential customers. With the right marketing strategy in place, the custom jewelry design company was able able to increase its brand visibility, build a loyal customer base, and grow its business.

The Solution


The project involved Veritas Agency designing a branding strategy that involved research and analysis to understand the target audience, market, and competition, as well as the development of a unique and meaningful brand identity. The strategy included best use of the company’s logo, color palette, typography, messaging, and tone of voice, all of which should reflect the company’s values and personality in order to establish brand recognition and differentiate the company from its competitors, and also connect with its target audience on an emotional level.

Veritas Agency offered marketing help that included developing a comprehensive marketing plan, identifying the target market, creating a brand identity, creating sales and marketing materials and utilizing online and social media marketing channels to reach potential customers. With the right marketing strategy in place, the custom jewelry design company was able able to increase consistent and cohesive brand visibility, build a loyal customer base, and grow its business.

Veritas Agency employed multiple workstreams to ensure at least two concurrent projects were always being worked on. With 4 active workstreams in branding strategy, social media campaigns, email campaigns, and sales and marketing materials, the client’s requests were delivered quickly, in-budget, and on-brand.

The Results


By implementing online tactics such as social media advertising, email marketing, and search engine optimization, we were able to drive more traffic to the company’s website, increase lead generation and sales, and improve customer engagement. The result of this collaboration is a more successful business that is better equipped to attract and retain customers, and ultimately, grow its bottom line.

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