Natural pest control company

Natural Insecto

Products, Inc.

Natural Insecto Products, Inc. has been a valued client for several years and asked us to step in and help with the redesign their branding and marketing materials, including an updated logo, 4-page, full color brochure and a 2-page, full color rack card.

About the Company

Natural Insecto Products, Inc. (“Insecto”) is a well-established natural pesticide company that has been in business for 30 years. During this time, they have built a strong reputation for providing high-quality, effective and safe solutions for the protection of crops and the environment. As the market has evolved and new technologies have become available, Insecto has recognized the need to update its brand identity to remain relevant and competitive.

With a focus on sustainability, innovation, and customer satisfaction, the company is working to refresh its image and communicate its values to a new generation of farmers and consumers. Whether it’s through new product development, digital marketing, or community outreach, Insecto is dedicated to remaining at the forefront of the natural pest control industry for many years to come.

The Challenge


The scope of the project for Veritas Agency when working with Insecto is that that company had an outdated company logo and brand identity which involved a comprehensive rebranding effort. This included a range of tasks such as conducting market research, creating a new brand strategy, designing a new logo, updating visual elements such as color palette and typography, and developing a brand style guide to ensure consistency across all communications.

The goal of the project was to create a brand image that accurately reflects the company’s values, mission, and goals, and that resonates with its target audience, while still keeping elements of its established brand identity in the market. The company did not want a complete logo redesign, but asked that we update it by making it fresh, bright and updated.

Project also involved updating new marketing materials such as business cards, brochures, websites, packaging, and other collateral to ensure the company’s brand was presented in a consistent and cohesive manner. The scope of the project would also included implementation support, such as providing training to employees on the new brand, assisting with the rollout of new materials, and providing ongoing support to ensure the brand stays relevant and up-to-date.

The Solution


The project involved updating new marketing materials such as business cards, brochures, website content updates, packaging and labels, sales booth banners, names cards, business cards, sales and marketing collateral and other materials to ensure the company’s brand was presented in a consistent and cohesive manner. The scope of the project also included implementation support, such as providing training to employees on the new brand, assisting with the rollout of new materials, and providing ongoing support to ensure the brand stays relevant and up-to-date.

What began as a logo rebranding project, has since expanded, adding additional workstreams to ensure at least two concurrent projects were always being worked on. With 4 active workstreams, the client requested a variety of creative assets, from corporate identity designs, presentation designs, marketing materials, and website updates knowing that they will have assets in hand within weeks, in-budget, and on-brand.

The Results


Natural Insecto Products, Inc. teams no longer struggle to get their design needs on-time and in-budget. By hiring Veritas Agency, they’ve been able to update their brand identity, quickly bring campaigns to market, and provide updated, custom marketing and sales materials faster than ever before! As the Insecto brand expands, the team expects to expand their workstreams, allowing them to scale into the future with the support of Veritas Agency.

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