online health coach

Body-Mind

Blueprint

Body-Mind Blueprint is an online health coach looking to grow their business and wanted to re-brand themselves with a mature, sophisticated look. They contacted our services in order to redesign their brand identity, learning materials, develop an online LMS and automated email campaigns.

About the Company

Body-Mind Blueprint (“BMB”) is a start-up company that came to Veritas Agency wanting help with what began as a simple logo design. BMB is an online health and wellness coaching company and was in the process of needing to launch a new online LMS system for a 22-week training program, complete with online daily lesson videos and daily lesson materials.

Before coming to Veritas Agency, the company worked on developing its lesson content, lesson videos and materials, and was now ready to launch the complete online program with a fresh and sophisticated look.

BMB reached out to Veritas Agency with the intention of just getting help with designing a logo for their new venture. However, as we delved deeper into the branding and marketing process, they realized they needed more assistance to effectively communicate their brand to their target audience. They approached Veritas Agency with a request for additional services such as creating their Learning Management System (LMS) to host and deliver their educational content, designing lesson materials that were visually appealing and easy to understand, developing website landing pages for their program, setting up a 150-day automated email campaign to engage with their subscribers, an additional 7-day online training program complete with automated email campaigns, and presentations to showcase their services to potential subscribers.

Veritas Agency was able to take on the challenge and provided the start-up company with a comprehensive solution that not only exceeded their expectations but also helped them establish a strong online presence and reach their target audience effectively.

The Challenge


BMB reached out to Veritas Agency with the intention of just getting help with designing a logo for their new venture. However, as we delved deeper into the branding and marketing process, they realized they needed more assistance to effectively communicate their brand to their target audience. They approached Veritas Agency with a request for additional services such as creating their Learning Management System (LMS) to host and deliver their educational content, designing lesson materials that were visually appealing and easy to understand, developing website landing pages for their program, setting up a 150-day automated email campaign to engage with their subscribers, an additional 7-day online training program complete with 7-day automated email campaign, and presentations to showcase their services to potential subscribers.

The Solution


The ultimate goal of the project was to create a brand image that accurately reflected the company’s values, mission, and goals, and that resonated with its target audience. The start-up company wanted to convey a sophisticated and professional image that would set them apart from their competitors and establish trust with their audience. To achieve this, Veritas Agency worked closely with the company to understand their brand vision, target audience, and goals, and then applied this knowledge to every aspect of the project.

They approached Veritas Agency with a request for additional services such as creating their Learning Management System (LMS) to host and deliver their educational content, designing lesson materials that were visually appealing and easy to understand, developing website landing pages for their program, setting up a 150-day automated email campaign to engage with their subscribers, an additional 7-day online training program complete with automated email campaigns, and presentations to showcase their services to potential subscribers.

What began as a logo design developed into a LMS platform, lesson materials, presentations, automated email campaigns, websites, training materials, infographics, and more.

The Results


The Veritas team aimed to create a cohesive and impactful brand experience that would leave a lasting impression on the company’s target audience. The end result was a brand image that accurately reflected the company’s values, mission, and goals, and that connected with their target audience on a personal level.

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