health and wellness spa

Alterna

TheraSpa

Alterna TheraSpa is a start-up business that specialized in the latest skin care technologies, laser aesthetics and anti- aging solutions that rejuvenate the body and soul of men and women alike. The company wanted to launch their complete branding, corporate identity and online programs, and enlisted the help of Veritas Agency to implement four workstreams including brand identity, corporate identity, marketing materials and website design and implementation.

About the Company

Alterna TheraSpa is a start-up business that specialized in the latest skin care technologies, laser aesthetics and anti- aging solutions that rejuvenate the body and soul of men and women alike. The medspa company needed assistance with its branding, graphic design, and website implementation services in order to establish a professional and trustworthy image in the wellness and beauty industry.

The Challenge


Alterna TheraSpa was seeking branding, graphic design, and website implementation services in order to establish its image, values, and personality in the market. This company understood the importance of having a strong and consistent visual representation to stand out from its competitors and connect with its target audience.

The company needed a comprehensive branding strategy that included a memorable logo, soothing color palette, and attractive typography. They required high-quality graphic design for its marketing materials such as brochures, rack cards, sales sheets, and website graphics. A professional and user-friendly website was also critical for the company, as it required an online platform to showcase its services, promote its treatments, allowed clients to book appointments, and ensured that it presented a cohesive and appealing image that appealed to its target audience and help the company to succeed in a competitive market.

The Solution


Project involved designing a branding strategy that involved research and analysis to understand the target audience, market, and competition, as well as the development of a unique and meaningful brand identity. The strategy included the design of a logo, color palette, typography, messaging, and tone of voice, all of which should reflect the company’s values and personality in order to establish brand recognition and differentiate the company from its competitors, and also connect with its target audience on an emotional level. Designing a branding strategy is a complex and critical aspect of a company’s marketing plan, as it lays the foundation for all future marketing and communication efforts.

By creating a strong and effective branding strategy, a company can establish a positive image, build customer loyalty, and drive growth and success. Solutions included a logo design, corporate identity pieces (business cards, letterhead, envelopes), marketing collateral (brochures, sales sheets, rack cards), and a website to ensure the company’s brand was presented in a consistent and cohesive manner.

Veritas Agency employed multiple workstreams to ensure at least two concurrent projects were always being worked on. With 4 active workstreams, the client’s requests were delivered quickly, in-budget, and on-brand.

The Results


The results of the collaboration when Alterna MedSpa partnered with Veritas Agency to help with its launch were impressive! The medspa was able to launch with a strong and cohesive visual presence that captured the attention of its target audience and set it apart from competitors. The launch was a resounding success, and Alterna saw significant sales, customer interest, and engagement thanks to the graphic design company’s efforts.

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